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Blue Sky Luxury Car Hire Marbella

 

Blue Sky Luxury Car Hire

    

 More than just Prestige Car Hire

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DODGE HIRE & RENTAL | MARBELLA | MALAGA

The Chrysler Corporation's Dodge brand was founded in 1914 by brothers John Francis Dodge and Horace Elgin Dodge. After a stint supplying the early automobile industry in Detroit such as the fledgling Ford Motor Co., the brothers found their own car company, the Dodge Brothers Motor Vehicle Co. Besides cars, Dodge also developed and manufactured trucks, first for the U.S. Army, then for commercial use.

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Dodge Brothers Motor Vehicle Company was purchased in 1925 by the Dillon, Read & Co., an investment bank. It would later sell the company to Chrysler Corporation in 1928 where it has remained since. In 1998, Chrysler would merge with Daimler-Benz ...

Chrysler Corporation merged with Daimler-Benz AG in 1998 to form DaimlerChrysler. Rationalizing Chrysler's broad lineup was a priority, and Dodge's sister brand Plymouth was withdrawn from the market. With this move, Dodge became DaimlerChrysler's low-price division as well as its performance division.

The Intrepid, Stratus, and Neon updates of the 1998 to 2000 timeframe were largely complete before Daimler's presence, and Dodge's first experience of any platform sharing with the German side of the company was the 2005 Magnum station wagon, introduced as a replacement for the Intrepid. Featuring Chrysler's first mainstream rear-wheel drive platform since the 1980s and a revival of the Hemi V8 engine, it was a modest success. The Charger was launched in 2006 on the same platform.

Further cost savings were explored in the form of an extensive platform-sharing arrangement with Mitsubishi, which spawned the Caliber subcompact as a replacement for the Neon and the Avenger sedan. The rear-drive chassis was then used in early 2008 to build a new Challenger, with styling reminiscent of the original 1970 Challenger.

In Spring 2007, DaimlerChrysler reached an agreement with Cerberus Capital Management to dump its Chrysler Group subsidiary, of which the Dodge division was a part. On June 10, 2009, Italian automaker Fiat formed a partnership with Chrysler in which a "New Chrysler" was formed and was given the name Chrysler Group LLC, which Dodge remains a part of.

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